Lululemon: Stretchy Pants for the Modern Teenage Dude


Lululemon has become a popular choice of clothing for men in terms of athletic and athleisure wear.

Leah Klein, Staff Writer

The athletic apparel company Lululemon has been retailing clothes for the past 22 years, but only now has their men’s line began increasing in popularity.

Lululemon was founded in 1988 by Chip Wilson in Vancouver, Canada. Wilson, who enjoyed snowboarding, skating, and surfing, attended his first yoga class, by which he was thrilled. He recognized the issue of cotton clothing which was unsuitable for such an activity, giving origin to why Lululemon’s first product was women’s yoga pants. Though some of Wilson’s comments may have been controversial, it is no doubt he made an impact on women’s fashion.

The company originally was a design and yoga studio which sold a limited amount of women’s yoga attire. The store became incredibly busy and popular, preventing meeting with customers to best suit their needs quite difficult. To solve this problem, the company started to quickly expand.

In addition to expanding store wise, Lululemon began to offer a larger variety of products as it grew. The company began to retail clothing, which included tops, shorts, jackets, sweaters, yoga pants, and innerwear, as well as bags, water bottles, yoga mats, and hair accessories. Today, an even wider variety of products are available. To put it in perspective, in 2006, Lululemon produced a revenue of $84M, while in 2021, Lululemon produced a staggering revenue of $6.3B.

In 2013, Lululemon made an appearance on the list of fastest growing companies by Fortune 500. However, it wasn’t until sixteen years after the company’s founding that a men’s line of clothes was finally created. It is no surprise that the collection has done well.

Once Lululemon began retailing men’s clothing, their yearly revenue significantly increased the year it was released. The year prior to its release, Lululemon’s annual revenue was $1.4B. The year of its release, 2014, produced an annual revenue of $1.6B. From here, it rapidly grew to producing billions of dollars each year today.

The brand became publicly traded in July, 2007. As an exhibition of its growth since the men’s collection was first launched in stores in 2014, a small peak appeared in the stock; being traded at $70. The stock truly started to quickly rise in 2018.

“For years, men have flocked to brands like Adidas, Nike, and Under Armour for their workout gear. At least, until Lululemon came onto the scene. These days Lululemon is one of the most sought-after activewear brands for men. Why? Because of their high-quality products, legendary comfort and stylish designs. You can wear a pair of Lululemon joggers while you run your errands without feeling underdressed. In fact, you might even earn a few compliments,” comments Spy on one of Lululemon’s men’s items.

Today, Lululemon’s variety of men’s products include joggers, shirts, coats and jackets, hoodies, sweatshirts, pants shorts, socks, swim trunks, tank tops, trousers, underwear, bags, gloves, mittens, hats, water bottles, yoga accessories, and the list goes on.

With Lululemon constantly dropping new products that sell out within days or weeks, it is no doubt that the popularity of the men’s collection, and the brand itself, will continue to grow.